In the world of business, collaboration is key to success. A well-structured marketing agreement contract can serve as a foundation for a fruitful partnership between two companies. This document outlines the terms and conditions under which both parties will promote each other’s products or services, ensuring clarity and mutual benefit.
Key Components of a Marketing Agreement Contract
Parties Involved: Clearly identify the companies entering into the agreement, including their legal names and addresses.
Scope of Activities: Define the specific marketing activities each party will undertake. This may include online promotions, social media campaigns, or joint events.
Licensing of Marks: Specify how each party can use the other’s trademarks and branding materials, ensuring that both parties maintain control over their intellectual property.
Reporting and Tracking: Establish a timeline for reporting on the effectiveness of marketing efforts, including metrics such as traffic, sales, and revenue generated.
Term and Termination: Outline the duration of the agreement and the conditions under which either party can terminate the contract.
Force Majeure: Include provisions for unforeseen circumstances that may prevent either party from fulfilling their obligations.
Miscellaneous Provisions: Address any additional legal considerations, such as dispute resolution, confidentiality, and amendments to the agreement.
Download the Sample Marketing Agreement Contract
To help you get started, we have prepared a sample marketing agreement contract that you can download in PDF format. This template can serve as a guide for drafting your own agreement tailored to your specific needs.
Download Sample Marketing Agreement Contract (PDF)
Consult a Professional
While this sample contract provides a solid foundation, it is essential to consult with a legal expert or a knowledgeable professional before finalizing any agreement. They can help ensure that the contract meets all legal requirements and adequately protects your interests.
In conclusion, a well-crafted marketing agreement contract is vital for establishing a successful partnership. By clearly defining the roles and responsibilities of each party, you can pave the way for a collaborative and profitable relationship.
Marketing Agreement (Sample)
This Marketing Agreement (this « Agreement »), dated as of [Insert Date] (the « Effective Date »), is between:
[Insert Company A Name]
[Insert Company A Address]
Hereby known as « [Insert Company A Shortname] »
AND
[Insert Company B Name]
[Insert Company B Address]
Hereby known as « [Insert Company B Shortname] »
Sometimes individually referred to as « Party » and collectively referred to as the « Parties. »
WHEREAS, [Insert Company A Shortname] and [Insert Company B Shortname] desire to establish a non-exclusive strategic marketing agreement whereby each Party will promote the other Party’s products to its customers. This Agreement may be modified from time to time in the form of a written instrument signed by both Parties (an « Amendment »). The terms of any Amendment executed during this Agreement will be subject to the terms of this Agreement unless otherwise stipulated in the Amendment.
1. SCOPE OF ACTIVITIES.
The Parties will undertake the activities listed in Appendix A. The Parties acknowledge that their respective obligations to undertake the activities listed in Appendix A serve as good and valuable consideration for this Agreement.
2. REPORTING.
Within ten (10) days after the end of each calendar month during the Term, the Parties will provide each other with (or provide access to) a monthly report of data that will let the other Party determine the value (traffic, completed sales, revenues, etc.) derived from individual activities as described in this Agreement.
3. TRACKING OF USERS.
a. [Insert Company A Shortname] will use and implement reasonable tracking mechanisms in order to permit [Insert Company B Shortname] to accurately track users linking from the [Insert Company A Shortname] Site to the [Insert Company B Shortname] Site and purchasing [Insert Company B Shortname] Services.
b. [Insert Company B Shortname] will use and implement reasonable tracking mechanisms in order to permit [Insert Company A Shortname] to accurately track users linking from the [Insert Company B Shortname] Site to the [Insert Company A Shortname] Site and purchasing [Insert Company A Shortname] Services.
4. LICENSES.
Each Party grants to the other a non-exclusive, non-transferable, royalty-free license to use each other’s trade names, trademarks, logos and service marks (collectively Marks) in connection with the performance of this Agreement. Neither Party shall use any of the Other Party’s Marks for any purpose without first obtaining the prior written advance consent of the Party whose Marks are to be used. Neither Party will alter or permit alteration of, or remove or modify or permit removal or modification of, any of the Other Party’s, or other identifying marks placed by the Other Party or its agents on the products or associated documentation or literature, without the Other Party’s prior written approval. Except as specifically provided in this Agreement, nothing in this Agreement shall confer upon either Party any right, title, or interest in any of the Marks or goodwill of the Other Party. Each Party acknowledges that the Other Party’s Marks and any related goodwill are the sole and exclusive property of the Other Party, and each Party agrees not to (or cause a third party to) contest the rights of the Other Party in the Other Party’s or to use any confusingly similar marks, works or symbols. At no time during or after the term of this Agreement shall either Party challenge or assist others to challenge the Other Party’s Marks or the registration thereof or attempt to register any trademarks, marks or trade names that are in any way confusingly similar to the Other Party’s Marks.
Each Party acknowledges that it retains ownership of all its Marks and other intellectual property rights that are licensed to it. Each Party acknowledges that its utilization of the Other Party’s Marks will not create in it, nor will it represent it has, any right, title or interest in or to the Other Party’s Marks other than the express and limited right to use the Other Party’s Marks on each Party’s Website granted under this Agreement. The goodwill from on each Party’s use of the Other Party’s Marks, if any, shall accrue solely to the benefit of the Other Party. Each Party agrees that it shall cease using the Other Party’s Marks immediately upon request, and in no event shall this license survive the termination of this Agreement.
5. TERM AND TERMINATION.
The term of this Agreement shall be [Insert Number] months from the Effective Date unless terminated earlier pursuant to the provisions of this Agreement. The Launch Date shall be the date when Each Party’s Promotional Offer is presented live on the other Party’s website. Thereafter, the term will automatically renew for successive (0) month terms without notice.
a. Termination for Cause.
If either Party materially defaults in the performance of any provision of this Agreement, and such default is not cured within 30 days after the non-defaulting Party gives the defaulting Party written notice of such default, then the non-defaulting Party shall be entitled to terminate the Agreement immediately upon written notice of termination to the defaulting Party.
b. Termination for Convenience.
Either Party may terminate this Agreement for any reason at any time after the Initial Term with 60 days prior written notice without further obligation of either Party except for any outstanding payment obligations hereunder.
c. Effect of Termination.
Termination shall not relieve either Party of any obligations incurred prior to the termination. Upon termination, Each Party agrees to (i) cease all promotions of the Other Party’s services; (ii) cease all use of the Other Party’s technology and Marks; and (iii) cease making the Other Party’s services available in or through a website or otherwise, and upon request, to promptly destroy or return all copies (electronic or written) of the content, technology, and any other confidential or proprietary information in that Party’s possession or control. Without limiting the foregoing in any way, the Parties agree that the following termination, each Party may continue to make their products/services available directly to users subscribing to the product/service prior to termination, without any liability or obligation to the other Party.
6. WARRANTIES; DISCLAIMER.
a. Warranties.
Each Party represents and warrants to the other that:
i. it has the full corporate right and authority to enter into this Agreement and to perform the acts required of it hereunder;
ii. the execution of this Agreement by such Party and the performance by such Party of its obligations and duties hereunder do not and shall not violate any other Agreement to which such Party is a Party or by which it is otherwise bound;
iii. when executed and delivered by such Party, this Agreement shall constitute the legal, valid and binding obligation of such Party, enforceable against such Party according to its terms;
iv. such Party acknowledges that the other Party makes no representations, warranties, or Agreements related to the subject matter hereof that are not expressly specified in this Agreement.
b. Disclaimer.
EXCEPT AS EXPRESSLY SET FORTH HEREIN, NEITHER PARTY MAKES AND EACH PARTY HEREBY DISCLAIMS ANY REPRESENTATIONS OR WARRANTIES, EXPRESS OR IMPLIED, REGARDING THE PRODUCTS AND SERVICES CONTEMPLATED BY THIS AGREEMENT, INCLUDING ANY IMPLIED WARRANTY OF NONINFRINGEMENT, MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, OR IMPLIED WARRANTIES ARISING FROM COURSE OF DEALING OR COURSE OF PERFORMANCE.
7. INDEMNIFICATION.
a. [Insert Company A Shortname] Duty to Indemnify.
[Insert Company A Shortname] will indemnify, defend, and hold [Insert Company B Shortname] and its directors, officers, employees, and agents harmless from any and all costs, expenses (including reasonable attorney’s fees) losses, damages, or liabilities incurred insofar as such costs, expenses, losses, damages or liabilities are based on a claim that the [Insert Company A Shortname]’s technology or the [Insert Company A Shortname]’s Marks infringes any intellectual property rights of a third party.
b. [Insert Company B Shortname] Duty to Indemnify.
[Insert Company B Shortname] will indemnify, defend, and hold [Insert Company A Shortname] and its directors, officers, employees, and agents harmless from any and all costs, expenses (including reasonable attorney’s fees) losses, damages, or liabilities incurred insofar as such costs, expenses, losses, damages or liabilities are based on a claim that the [Insert Company B Shortname]’s technology or the [Insert Company B Shortname]’s Marks infringes any intellectual property rights of a third party.
c. Indemnification Procedures.
The indemnified Party shall provide the indemnifying Party with prompt written notice of any such claim. The indemnifying Party shall have sole control and authority with respect to the defense and settlement of any such claim. The Indemnified Party shall cooperate fully with the indemnifying Party, at the indemnifying Party’s sole cost and expenses, in the defense of any such claim. The indemnifying Party shall not agree to any such claim that does not include a complete release of the indemnified Party from all liability with respect thereto or that imposes any liability, obligation, or restriction on the Indemnified Party without the prior written consent of the indemnified Party. The indemnified Party may participate in the defense of any claim through its own counsel, and at its own expense.
8. CONFIDENTIALITY.
a. Protection of Information.
The parties may provide each other with confidential information and trade secrets, including without limitation, information on their respective organization, business, finances, personnel, services, systems, pricing structure, proprietary products and processes, transactions, and/or business relations (collectively, the « Information »). The term « Information » shall not include (i) information generally available to the public through no fault of the other Party, (ii) information which the other Party already had knowledge of, or (iii) information which has become part of the public domain through no fault of a Party. Each Party agrees to retain in confidence at all times and to require its employees, consultants, professional representatives, and agents to retain in confidence all information disclosed by the other Party. Each Party shall only use the other’s information solely for the purpose of performing obligations under this Agreement, and only disclose the Confidential Information on a need-to-know basis, provided that, such party shall be liable for the acts of any third party who obtains the Confidential Information from such party. Each party shall take all necessary precautions in handling the Confidential Information of the other party and limit disclosures on a strict need-to-know basis. Further, the receiving Party may disclose information to the extent ordered to be disclosed by subpoena, other legal process or requirement of law, after first giving the Disclosing Party a reasonable opportunity to contest such disclosure requirement.
b. Injunctive Relief.
Each Party acknowledges and agrees that any use or disclosure of Confidential Information by the Party in a manner inconsistent with the provisions of this Agreement may cause another Party harm which will not be compensable by monetary damages alone and, accordingly, such other Party will, in addition to other available legal or equitable remedies, be entitled to see an immediate injunction restraining the disclosing Party from committing or continuing to commit a breach. A Party may avail itself of injunctive relief in addition and without prejudice to any other remedies available to it.
c. Survival.
Section 8 will survive the termination or expiration of this Agreement.
9. LIMITATION OF LIABILITY.
THE PARTIES AGREE THAT IN NO EVENT SHALL [Insert Company A Shortname] OR [Insert Company B Shortname] BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, CONSEQUENTIAL, PUNITIVE, OR OTHER INDIRECT DAMAGES OF ANY NATURE, FOR ANY REASON, INCLUDING, WITHOUT LIMITATION, THE BREACH OF THIS AGREEMENT OR ANY EXPIRATION OR TERMINATION OF THIS AGREEMENT, WHETHER SUCH LIABILITY IS ASSERTED ON THE BASIS OF CONTRACT, TORT (INCLUDING NEGLIGENCE OR STRICT LIABILITY) OR OTHERWISE, EVEN IF IT HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IN NO EVENT WILL EITHER PARTY (I) BE LIABLE FOR LOST PROFITS OR LOST BUSINESS OPPORTUNITIES ARISING OUT OF THE TERMINATION OF THIS AGREEMENT, OR (II) BE LIABLE FOR DAMAGES OR ALLEGED DAMAGES HEREUNDER, WHETHER IN CONTRACT, TORT OR ANY OTHER LEGAL THEORY, THAT EXCEED THE AMOUNTS REQUIRED TO BE PAID BY EITHER PARTY TO THE OTHER HEREUNDER. THE PARTIES FURTHER AGREE THAT FOR AMOUNTS PAYABLE UNDER SECTION 7 (INDEMNIFICATION) OR SECTION 8 (CONFIDENTIALITY) HEREUNDER, EITHER PARTY’S TOTAL LIABILITY UNDER THIS AGREEMENT SHALL NOT EXCEED THE SUM OF ($0.00). THE FOREGOING NOTWITHSTANDING, AS BETWEEN THE PARTIES AND ANY PARTNER AND/OR VENDOR OF THE RESPECTIVE PARTIES, NOTHING IN THIS AGREEMENT SHALL CONFER ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, CONSEQUENTIAL, PUNITIVE OR OTHER INDIRECT DAMAGES OF ANY NATURE FOR ANY REASON BY THE PARTIES AGAINST SUCH PARTNER AND/OR VENDOR USED BY THE PARTIES TO PROVIDE AND/OR SUPPORT THE PARTY’S RESPECTIVE PRODUCTS AND/OR SERVICES.
10. PUBLICITY.
The Parties will cooperate to create appropriate public and promotional announcements or press releases relating to the relationship set forth in this Agreement. All public announcements by one Party which mention the other Party, but specifically excluding announcements which simply mention one Party as a customer or strategic marketer of the other Party, shall be subject to prior review and approval, which shall not be unreasonably withheld or delayed.
11. MISCELLANEOUS.
a. Notices.
All notices that either Party is required or may desire to serve upon the other Party shall be in writing and addressed to the Party to be served at the respective addresses set forth herein and shall be sent via U.S. Express Mail or private express courier service with confirmed receipt and will be effective upon receipt at the addresses listed herein (unless the Parties are notified in writing of a change in address, in which case notice will be sent to the new address).
b. Entire Agreement.
This Agreement constitutes the entire understanding and agreement between the parties with respect to the transactions contemplated and supersedes any and all prior or contemporaneous oral or written representation, understanding, agreement, or communication between the Parties concerning the subject matter hereof. Neither Party is relying upon any warranties, representations, assurances, or inducements not expressly set forth herein.
c. Waiver.
No waiver of any provision of this Agreement or any rights or obligations of either Party hereunder shall be effective, except pursuant to a written instrument signed by the Party waiving compliance, and any such waiver shall be effective only in the specific instance and for the specific purpose stated in such writing.
d. Force Majeure.
Neither Party shall be deemed in default hereunder, nor shall it hold the other Party responsible for, any cessation, interruption or delay in the performance of its obligations hereunder due to an earthquake, flood, fire, storm, natural disaster, the act of God, war, armed conflict, labor strike, lockout, or boycott, provided that the Party relying upon this section (i) shall have given the other Party prompt written notice thereof and, in any event, within five (5) days of discovery thereof and (ii) shall take all steps reasonably necessary under the circumstances to mitigate the effects of the force majeure event upon which such notice is based; provided further, that in the event a force majeure event described in this section extends for a period in excess of thirty (30) days in the aggregate, either Party may immediately terminate this Agreement.
e. Headings.
The section and paragraph headings appearing in this Agreement are inserted only as a matter of convenience and in no way define, govern, limit, modify or construe the scope or extent of the provisions of this Agreement to which they may relate. Such headings are not part of this Agreement and shall not be given any legal effect.
f. Amendments and Severability.
No amendment or modification of this Agreement, nor any waiver of any rights, will be effective unless assented to in writing by the party to be charged, and the waiver of any breach or default will not constitute a waiver of any other right hereunder or any subsequent breach or default. In the event that any provision of this Agreement should be found by a court of competent jurisdiction to be invalid, illegal, or unenforceable in any respect, the validity, legality, and enforceability of the remaining provisions contained shall not, in any way, be affected or impaired thereby.
g. Assignment.
This Agreement shall be binding upon and inure to the benefit of each Party’s successors and assigns. Neither Party may assign this Agreement, in whole or in part, without the other Party’s prior written consent; provided, however, that the sale of any portion of the assets of either Party, or any of its subsidiaries, its acquisition by merger into another company, shall not be deemed an assignment of this Agreement by such Party. Provided further, that the Party to be sold or acquired in accordance with the previous sentence must provide written notice to the other Party of any such sale or acquisition within forty-five (45) calendar days of the closing. Any attempt to assign this Agreement other than in accordance with this provision shall be null and void.
h. Independent Contractors.
The Parties to this Agreement are independent contractors. Neither Party is an agent, representative, or partner of the other Party. Neither Party shall have any right, power, or authority to enter into any agreement for or on behalf of, or incur any obligation or liability of, or to otherwise bind, the other Party. This Agreement shall not be interpreted or construed to create an association, joint venture, partnership, franchise, sales, representative, or employment relationship between the Parties or to impose any partnership obligation or liability upon either Party. Each Party shall bear its own costs and expenses in performing this Agreement.
i. Governing Law.
This Agreement shall be governed by and construed in accordance with the laws of the State of [Insert State], without reference to conflicts of laws or choice of laws rules. All legal actions relating to this Agreement shall be brought in the state or federal courts located in the State of [Insert State].
j. Non-Exclusive Arrangement.
The Parties understand that this Agreement is not an exclusive arrangement between the Parties. The Parties agree that they are free to enter into similar transactions as set forth in this Agreement with other entities and that the Parties may directly or indirectly solicit customer referrals via other channels under terms that may differ from the terms and conditions set forth herein.
k. Construction.
In the event that any provision of this Agreement conflicts with the law under which this Agreement is to be construed, or if any provision is held invalid by a court of competent jurisdiction, such provision shall be deemed to be restated to reflect as nearly as possible the original intentions of the Parties, and the remainder of this Agreement shall remain in full force and effect. There shall be no presumption for or against either Party as a result of such Party being the principal drafter of this Agreement.
l. Records.
During the Term and for a period of 1 year(s) thereafter, the Parties will maintain books and records related to the customer transactions contemplated under this Agreement. Upon reasonable notice, the requested Party will provide such books and records to the requesting Party for review to ensure the requested Party’s compliance with the terms of this Agreement.
m. Signatories.
This Agreement shall be signed on behalf of [Insert Company A Name] by [Insert Company A Representative], and on behalf of [Insert Company B Name] by [Insert Company B Representative].
IN WITNESS WHEREOF, each of [Insert Company A Name] and [Insert Company B Name] has caused this Agreement to be signed and delivered by its duly authorized representative.
[Insert Company A Name] [Insert Company B Name]
By (Sign) _______________________ By (Sign) _______________________
Name [Insert Company A Representative] Name [Insert Company B Representative]
Title _________________ Title _________________
Date _________________________ Date _________________________
APPENDIX A: Party Responsibilities & Payment Terms
[Insert Company A Name] and [Insert Company B Name] have agreed to execute the marketing activities identified below. Each Party shall coordinate their respective marketing activities. All such promoting and marketing costs by a respective Party shall be borne solely by that Party, unless otherwise indicated below.
Activities of [Insert Company A Name]:
[Insert description of Responsibilities]
Activities of [Insert Company B Name]:
[Insert description of Responsibilities]
Payment Terms:
[Insert Payment Terms]